France 2019: Guidelines on FIFA’s Official Marks

Due to the enormous cost of staging a prestigious event such as the FIFA Women’s World Cup™, FIFA would not be able to organise the tournament without the significant support of its sponsors, media rights and other licensees, the host country and host cities, as well as the LOC.

In return for their invaluable support, FIFA’s Rights Holders are granted the exclusive right to use FIFA’s Official Marks for promotional and advertising purposes, and thereby enjoy the benefit of associating with the event.

The protection of these commercial rights is crucial, and FIFA asks that non-affiliated entities respect FIFA’s commercial rights and conduct their activities without commercially associating with the event.

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