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Lok Sabha polls: Political ad spend on Facebook, Google crosses Rs 20 crore

Political ad spend on Facebook, a world’s largest amicable media platform, crossed a Rs 20-crore symbol in a week heading to Apr 27, only forward of a polling on Apr 29 in a fourth proviso of a ongoing ubiquitous election.

A identical trend was witnessed on Google, where domestic parties cumulatively spent Rs 22.39 crore as of May 2.

An research of a Facebook information shows that there was a 16.1 per cent arise over a prior week in a ad spend by domestic parties. As many as Rs 2.8 crore was spent on advertisements during a week finale Apr 27.

The amicable media hulk provides weekly information on promotion on issues of a domestic inlet and on issues of inhabitant importance. Data for India is accessible from February.

Four of a 5 top spends given afterwards are from a pages that support a Bharatiya Janata Party (BJP) in a election. These embody pages named Bharatiya Janata Party, Bharat Ke Mann Ki Baat and My First Vote For Modi. BJP pages, so far, have accounted for Rs 5.96 crore of a sum ad spend; Congress pages have spent Rs 74 lakh.

The many renouned keywords on Facebook during a week were ‘BJP’, ‘Congress’, ‘Modi’, ‘Narendra Modi’ and ‘Congress celebration Punjab’.

According to Google, that creates identical disclosures, a biggest spender here, too, has been a BJP. It accounted for some-more than half a sum spend — Rs 11.6 crore.

Lok Sabha polls: Political ad spend on Facebook, Google crosses Rs 20 crore

Article source: https://www.business-standard.com/article/elections/lok-sabha-polls-political-ad-spend-on-facebook-google-crosses-rs-20-crore-119050300002_1.html

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