Reliance Fresh and Reliance Smart’s Full Paisa Vasool Sale is back

Five-day long sale will be available at 90 cities across India, Several Tier-two towns like Bijapur, Sonipat, Sikar, Jajpur join the festival

Mumbai: Reliance Fresh Reliance Smart’s Full Paisa Vasool Sale is back. Customers can be a part of this mega retail festival by shopping at the nearest Reliance Smart or Reliance Fresh store from January 23 to January 27, 2019. The customers can avail great offers on the entire product range of Grocery, Fruits, Vegetables, Kitchenware and Homeware.

For the first time several tier two towns are enthusiastically joining this festivals of modern retail. Full Paisa Vasool sale can be experienced in over 90 cities across India including several tier-two towns like Warrangal, Kurnool, Vijaynagaram, Kakinada, Bijapur, Sonipat, Dhanbad, Jajpur, Baramati, Sri Ganganagar, Alwar ,Hanumangrah, Sikar, Vellore and Nagarcoil. Reliance Retail, in its continued effort, is reaching new markets and making their services available to new customers.

Reliance Retail’s grocery formats – Reliance Fresh (convenience stores) and Reliance SMART (hyper format stores) have gone through a massive expansion in last year especially in tier 2 and 3 towns. These retail stores now cover over 90 cities and many of these stores have recently opened in small towns where Modern Trade as a format is a novelty and consumers look forward to celebrations like these to experience and engage in the unique modern retail shopping.

The Full Paisa Vasool sale is being supported with a 360 degree media plan. This includes a TV campaign in Hindi and regional TV channels, Print campaign across more than 30 cities, Radio Campaign, Digital campaign on Facebook, Youtube, Twitter and Google display network.

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