Here’s how Apple might distribute original programming

The original programming being put together for Apple’s video streaming service still needs a home. So far, we haven’t heard directly from the company how it’ll distribute content.

Apple is considering a number of options, according to Recode. The video streaming service could be free, or it could have a subscription attached. With so many products and services offered by Apple, there could even be an all-in-one subscription to entrench customers in its ecosystem.

To watch the content, you might have to pay a subscription. One television executive revealed Apple is thinking about selling a cheaper-than-Netflix subscription. The biggest player in video streaming currently sells access to its entire catalog for $11 per month.

Apple is also interested in bundling its services together. The same subscription could get you the video streaming service in addition to Apple Music and AppleCare.

The alternative to those two possibilities is making everything free for its customers. Apple could deliver its own content directly to the iPhone, iPad, Apple TV, and Mac. It would make outsiders jealous they’re not part of Apple’s ecosystem if the content turns out to be award-winning caliber. The TV app is already used as an entertainment hub, so there’s a solid user base present today.


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